Business, Marketing & Finance

Building Skills & Opening Doors

If your child is curious about how businesses work, enjoys working with numbers, or dreams of becoming a leader, this career cluster offers a variety of opportunities to explore. They’ll build practical skills in business, marketing, finance, communication, and leadership while gaining real-world experience and preparing for industry-recognized certifications.¹ These versatile skills can open doors to careers in nearly every industry — or even help your child pursue a business of their own.

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Which pathways are offered?

Business Administration — Your child will build skills in communication, organization, and data management, tools that help businesses run efficiently. This is a solid starting point for many careers in business operations and support.


Finance & Investments — If your child is interested in how businesses grow and make smart financial decisions, this pathway is a great fit. They’ll explore topics like budgeting, investing, and financial planning — skills that are valuable in nearly every industry.


Marketing & Sales — If your child is interested in how businesses connect with customers, this pathway could be a great fit. They’ll explore how businesses identify their target audiences, promote products and services, and develop strategies to reach the right customers in the right places.

What types of jobs can my student learn about and prepare for?2

Career opportunities in this field include:

  • Accountant
  • Bookkeeper
  • Benefits specialist
  • Bill and account collector
  • Customer service representative
  • Financial analyst
  • Account manager
  • Sales professional
  • Copywriter
  • Market research analyst
  • Telemarketer
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1Many Microsoft®️ Office certificates can be earned after completing one course. Other certificates require more classes to better prepare students, and students who participate in the program for at least two years will receive further preparation for certification testing.

2Some of these jobs require additional education and certifications after a student graduates from high school.